How to measure training ROI in your company
Introduction
The HR director has the responsibility of investing the company's resources wisely.
They must choose an English programme from a range of options — one that not only meets the expectations of employees and executives, but also adapts to the company's specific needs.
When we talk about ROI (Return on Investment) in terms of English learning in your company, the HR director must weigh up the many intangible benefits for the team, which will ultimately translate into financial returns for the company in the medium and long term.
Below, we outline the main reasons why investing in ABA Corporate's online learning methodology will deliver a positive ROI for your company, with results you can measure and track on an ongoing basis through HR.
Cost reduction
ABA Corporate's online method allows employees to access the platform flexibly, without incurring costs related to commuting, use of facilities, on-site teachers, photocopies, printed materials, or stationery, among other expenses.
The platform's 24/7 availability and accessibility maximise the use of time to the full. Employees are not constrained by weather conditions, a fixed location, or external variables that may affect the work environment.
A conventional training programme may offer you a one-year course, but if you think about it carefully… what percentage of that year is truly productive in terms of learning? 80%, 70%, 40%, 30%? What happens with downtime such as celebrations, public holidays, annual leave, company events, and evening hours when nobody is available to assist?
In a traditional class, the employee is tied to a fixed schedule. If they cannot attend for any reason, the class is lost and the company still has to pay, sometimes with no option to study the lesson at a later time.
When an employee accesses an online platform, they have the freedom to study as much as they want and can revisit any lesson as many times as needed.
In a conventional class, the teacher decides when the session is over. With the online method, that is not the case. The learner can progress at their own pace, access all the material they wish, without depending on the conventional academy's approach to rationing knowledge.
The online method reduces costs thanks to technology itself. ABA Corporate does not charge you for the expenses inherent in traditional education: maintenance of a physical space, electricity, water, cleaning services, security, and so on. Furthermore, as a virtual space, many employees can join and study simultaneously. In short, the cost per learner is dramatically reduced.
How do I measure my employees' training progress?
ROI is measured based on results. In the case of English training, it is measured by the level of progress within the English programme itself.
ABA Corporate allows each employee and the HR team to find out their starting level free of charge, so that investment projections are measurable — specifically, in relation to the time required to complete the course.
Similarly, as the person responsible for HR, you can access ABA Corporate's Extranet platform to monitor your employees' progress and improvement in real time.
Employee feedback is not limited to something subjective; it is verifiable, measurable, and continuously assessable.
Periodic reports will also allow you to identify which employees need additional support, directing the relevant resources (e.g. online conversation classes) in a targeted way so that all employees meet their language learning objectives.
Key indicators for measuring training ROI
Based on the above, we can identify a number of indicators that give us a clearer picture of the return on investment from ABA Corporate's English course:
- Savings in logistics and infrastructure: transport, allowances, utilities, printed materials, classrooms, teaching resources.
- Savings from the flexible online component: optimised study time (24/7 availability), classes missed using the conventional method.
- Staffing savings: on-site teachers, administrative and maintenance personnel.
- Free ABA Corporate level test.
- Free 7-day trial.
The formula for measuring ROI as a percentage can be applied as follows.
Net benefits for the company / Programme costs × 100.
If the result exceeds 100%, the programme can be considered to be meeting expectations and delivering a positive ROI. If the result were 150%, for example, we would say that for every euro or dollar invested, the return is $1.50 — an undeniable success.
About the intangibles
When evaluating options, the HR department must also consider the added value that cannot be quantified immediately, but which will eventually lead to financial returns.
In a climate where retaining talent is becoming increasingly difficult due to competition and market dynamics, an incentive such as effective English training will strengthen employee loyalty and their identification with the company.
A well-trained employee also represents greater sales opportunities, as markets become more accessible when they can interact with English-speaking clients fluently and confidently.
The employee who masters English automatically raises the company's standing, improving its competitiveness in the market and attracting external clients who will see your company as a potential partner.
Finally, a satisfied, happy, and fulfilled employee will naturally foster a positive working environment, share their sense of belonging with colleagues, and become a driver of growth and transformation.
At ABA Corporate, we always have your company's best interests in mind, which is why we have invested in technology that meets the demands of today's business world.
With our flexible and effective online methodology, we offer your employees the best opportunities to grow through English learning, and deliver a positive ROI for your company in the short, medium, and long term.