ABA English appoints Gino Micacchi CPTO, a new user-centric executive role

Barcelona, May 2017 – Gino Micacchi has been appointed Chief Product and Technology Officer (CPTO) of ABA English, the Barcelona-based online language school with millions of students worldwide. Gino is the first executive to hold these two key positions in the Ed Tech company, pioneering a unique and strategic role where product vision and technological development converge under one management to focus on users’ needs.

Gino Micacchi will be in charge of optimising the technological products of ABA English, already a major international player of the thriving EdTech industry. ABA English’s 15 million-plus students from around the world learn English with a unique and effective methodology based on high-quality videos, delivered online both via web and on mobile devices through iOS and Android apps.

 “I’m thrilled to join ABA English and such a professional team”, stated Gino Micacchi. “I’m motivated by the challenge to help take the product to the next level, especially one that has already been proven empirically to be highly effective in teaching English online.”

Technology and business vision

As a telecommunication engineer with an executive MBA from the SDA Bocconi in Milan, Gino Micacchi brings a valuable combination of high technological expertise and a fine sense of business strategy. With over 14 years of professional experience, he joins ABA English after leading product development for 6 years at Softonic, first as product management head and later as product VP. Gino is well skilled in all phases of the life cycle of technological products, from ideation to development and launch, including definition of sales strategy and business plans.

Before Softonic he worked as a product and technology consultant in Milan for BeMyEye and Musixmatch, and as an investment adviser for 360 Capital Partners. In the early days of his career he founded Mobnotes, a social app based on geolocation that was a finalist at the 2008 edition of Techcrunch’s TC50 competition. He was also a partner and technological director for two other digital products and services in Italy.

“Gino is going to play a key role with this team in successfully dealing with the many technological challenges that lie ahead, ensuring our students continue to learn English anytime, anywhere“, said Javier Figarola, CEO.

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